Glenmorangie is tour de force in the whisky industry thanks to their expertise in the market.  The new owners have overseen a total revamp in the Glenmorangie range since late 2007, when the old packaging was abandoned for more elegant bottles and labels, the 15yo and Madeira wood finish were dropped from the core range, and the Port wood and Sherry wood expressions were discontinued and replaced with Quinta Ruban and Lasanta.  Coupled with additional bottlings Glenmorangie whisky is racing in to the future and is selling really well.